More Australians now access the internet via mobile devices than from a PC or laptop. For this reason, it is crucial that any organisation with a website consider the mobile compatibility of their online presence.
A recent Magna Global study found that more than three-quarters (76%) of Australians access the internet through mobile devices, a staggering growth of 208% since 2010.
Being mobile-friendly opens up multiple channels to interact with a
rapidly expanding mobile audience. It offers opportunities to create
new and innovative ways of inspiring, educating, operating and receiving
donations from a captive online audience, who are browsing
the net from their iPad or smartphone, 24 /7.
Engaging with new and existing audiences in different ways across
generations and tapping into younger, more tech-savvy, online audiences
are common requirements for many charities, whether that
be for the purposes of fundraising, or educating younger audiences
about services available.
From a fundraising perspective, this is particularly important when
considering that different methods of giving appeal to different generations.
Generally, mature age donations often come from cheques
and direct debit, while online and mobile/SMS giving is becoming a
favoured channel for younger generations.
Australians downloaded 66.8 million apps between March and April 2012.
Per head, Australia has become the 5th biggest downloaders of apps globally.
1. A mobile website is often the
first step towards going mobile.
Optimising your website for mobile
device users enables the latest
website content and news to be easily
accessed and viewed by mobile
device users, universally.
A recent Google study found that
61% of site visitors quickly move on
to another site if they don’t find what
they are looking for right away.
2. An app, or mobile application, is another way to increase interaction with mobile audiences. Apps can be a great engagement tool when applied to support a charity's strategy and goals, and when developed with functionality and engagement in mind.
Learn about the Apps4Change Webinar Series here